Gänz Interior Designing from Waldeck on the Edersee generates between 60 and 70 percent of their sales from the commercial property market. The family business with six employees is located in Bad Wildungen and Reinhardshausen, in the same area as the Hessian spa and thermal region. When interviewed by the German newspaper RZ, interior designer master craftsman Thorsten Gänz spoke of the cooperation with Schmitz and his passion for the job.
RZ: How do you get your orders?
Thorsten Gänz: The heads of clinics often know each other, so that is how our name gets passed on. We also work for larger hospital chains, such as the clinic at Kurpark in Reinhardshausen. Subsequent orders then come in this way.
RZ: Who plans these major projects?
Gänz: That varies a lot. Many clinics use architects, we are often the first port of call for interior work. Contractors are responsible for the planning and the construction of the furniture. Our task is to make suggestions for the colour scheme, curtains and flooring. We discuss the showroom with the clinic management and they also incorporate their own ideas.
RZ: Which skills are necessary?
Gänz: You have to be able to develop coherent concepts down to the last detail. We submit sketches for curtains and the furniture, and present our clients with the corresponding fabrics, colours, wallpapers and flooring samples. Then it is often no longer necessary to create collages.
RZ: How do you organise larger projects?
Gänz: Together with colleagues from interior design and decorating, even for flooring. The large curtain orders are not often complicated; we pass these on to large sewing companies.
RZ: In what areas can difficulties arise?
Gänz: There’s always the danger that an architect has to look elsewhere and keep an eye out for cheaper alternatives. We are always giving architects and builders several complete offers in different price categories. The products we use are also tailored individually to the project. When working with the clinic at Kurpark in Reinhardshausen, for example, we worked with digitally printed fabrics for the first time.
RZ: How was the project organised?
Gänz: The wife of the clinic operator works as a designer and loves unusual things. That’s how we hit upon the theme of digital printing and selected motifs together. The windows in the standard rooms are all decorated with five curtain panels which make up a picture. We had to make sure that the overlapping parts were completely identical and produced a perfect image. As this was our first digital print project, we had to experiment with the graphics a bit. However, thanks to our supplier, everything was ready in time.
RZ: Were Schmitz involved?
Gänz: Yes, and it worked superbly. Working with the contact partners at drapilux is a real joy. The delivery times are extremely fast, we receive charts and samples for the property in question free of charge, which is a huge advantage in the commercial property market. However, drapilux is only one of our fabric suppliers. It always depends on how the product portfolio corresponds to the order.
RZ: Are the added functions of the fabrics popular?
Gänz: Added functions are certainly another reason to convince the customers. We have already been able to bring the “bioaktiv” function into play quite often. Basically, it is primarily concerned with the colour scheme, the density, transparency or something similar.
RZ: What other solutions are you developing?
Gänz: Well, certainly not just curtain panels! There are, by all means, even more unusual things that we enjoy creating. For example, we combined curtains made from printed velvet with large floral patterns and featuring faux leather inserts in a shade of pink for a hotel.
RZ: Where do you get your inspiration from?
Gänz: You can travel to international trade fairs and see the most diverse product ranges possible. I like to find out more about what other crafts can do, as well as what is happening in the area of lighting. Where possible, I sell these items as add-ons and look for partners who put these things on the wall or who build me the desired furniture framework. In any case, we attempt to provide a holistic solution to furnishings.
RZ: What do you enjoy most about your job?
Gänz: I enjoy the fact that we always start from scratch with every customer and order. If you plan rooms in detail and get involved with the customer, then you can make them happy – I’m convinced of that. Every person has different wishes – it’s precisely that which makes our job so exciting.
RZ: And what makes major projects so exciting?
Gänz: Large commercial properties are good advertisements for us. Our work in clinics and hotels is seen and judged by many people. That is fantastic.
RZ: Thanks a lot for the interview.