Kirstin Herrmann is the head of the drapilux design studio. Fostering creativity whilst maintaining high functionality is one of the challenges of her daily work. In this interview, the designer talks about new designs, trends and the sources of her inspiration.
drapilux launched a brand new dim-out generation at Heimtextil in Frankfurt. What does this mean for future designs?
The technical development we have achieved for the pure white Trevira CS base fabric is a real breakthrough for us. We are now well positioned and are also able to print modern, fresh designs onto dim-outs for the first time, meaning we can give our customers exactly what they want when it comes to individual design. Thanks to this, it is possible to combine functionality with high-quality design and pastel colours.
So what does the end product look like?
With article 218, for example, we have consciously developed designs to enhance the white fabrics, creating stylish accents using cool shades and defined shapes. It is exactly this which gives the series its Scandinavian style. As the designers, we worked very closely with the product developers and sales department when creating the new collection. The dynamic interaction and change of perspective that each department has to offer benefits us massively.
Why do you think that the Scandinavian trend is still so popular?
I think it just works. The shapes are chic and the design is simple and effective. The trend achieves a modern look whilst remaining durable. I have a sneaking suspicion that this trend will be with us for a while to come!
Where do you get your inspiration from?
I gather my inspiration predominantly from the fashion and furnishing industries. For example, the leading trade fairs for interior design in Milan, Stockholm and Cologne are important sources of inspiration for me. The furnishing market is very ahead of new trends, even more so than the fashion industry, in my opinion. I also like travelling to the Netherlands, especially Amsterdam, and am often inspired by the people and narrow backstreets there. I find that my ideas and designs often arise from completely normal daily activities: spending a cosy evening in with friends, playing sport or taking a walk in the open countryside often arouse the best ideas.